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Project logo. Author: Max Bris.
Letterpress
Lettering
Illustration
19 artists
Kazan
A small postcard — a big job
Project participants: Irina, Aidar, Evgeny. Collaborative work on the postcards from scratch: a logo and slogan, more than 200 sketches from 19 artists, selected layouts — and printing on antique letterpress machines from the late 19th and mid-20th century, brought to Kazan for the first time straight from Germany.
01 / slogan and logo
Logo, headings, and slogan — from scratch and by hand
A logo, headings for 16 postcard themes, and three slogan variants — one of which ended up on the branded envelope.
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Max also designed the headings for 16 postcard themes.
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Artist Ulyana Bazarova designed the project slogan — the first of two variants.
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The third slogan variant was designed by an artist whose name remains a mystery to us. It ended up on the branded envelope.
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The same branded envelope from another angle.
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Layouts selected for production. Shutterstock materials were also used in the work — more than 400 layouts were reworked, some of which were purchased for further use.
02 / artists
19 artists worked on creating the postcard layouts
More than 200 sketches and more than 100 finished layouts — here are their names.
Aida NazirovaAlexandra KolmyninaAlena Korobanova
Anna IzhoginaAsya YanbulatovaDinara Khusyainova
Elena ChetvertakIvan KovalevskyIgor Igor
Irina KalininaKatya IvanovaMax Bris
Nikita BauerPyotr MallerRoma Bantik
Sasha KodzhoUlyana BazarovaYaroslav Kalchenko
Insando Insando
03 / sketches
More than 200 sketches and more than 100 finished layouts
The full sketch archive — 205 images. Click any one to open it full-size and browse the rest.
04 / selected layouts
Layouts selected for production
Shutterstock materials were also used in the work — more than 400 layouts were reworked, some of which were purchased for further use.
05 / letterpress
New old technology
In parallel, work went into buying, delivering, and setting up letterpress machines from the late 19th and mid-20th century. Unique equipment arrived in Kazan for the first time, straight from Germany, and it gave the project a special charm. We're experimenting with combining full-color images with letterpress printing. And of course there were organizational matters — so many that there wasn't even enough wall space for the notes.
06 / new postcards
When the recipient really matters to you
A large photo album of finished postcards — 166 photos. Click any one to open it full-size and browse the rest.
07 / other projects