Government Identity

A design system for signs of state institutions: colour shows the field of activity, one template with the coat of arms fits any name, a purpose-built typeface reads from five metres. The pilot is the Republic of Tatarstan, with two state languages.

Tagline, logo and visual identity for Russia Day, with examples of event materials.

Logo and merchandise for Kazan 2018 — identity for the host city of the FIFA World Cup. At the core of the mark is the Zilant, Kazan's heraldic symbol, set on a ball — legend and sport in one compact emblem that reads equally well on a cap, a t-shirt, and a ball.

Name and logo for the "Sovereign Internet .РУ" project — a "naming plus identity for infrastructure" brief: it needed a name and mark that sound official and technical at once, without excess metaphor, yet with the recognizable character of the .РУ domain.

Visual identity, the slogan “Наши младшие” (“Our Little Ones”), indoor signage and merchandise for the First All-Russian Congress of Animal Advocates.

Slogan, logo, and visual identity for the 100th anniversary of the Tatar ASSR — an anniversary identity that had to work both as a solemn state symbol for the date and as material for mass reproduction: from posters to souvenirs.

From the Reference Standards for the Construction and Use of Elements of the Official and Business Style of the Republic of Tatarstan: in accordance with Republic of Tatarstan Law No. 2284 of July 14, 1999, "On the State Symbols of the Republic of Tatarstan," the State Flag of the Republic of Tatarstan is a rectangular panel with horizontal stripes of green, white, and red.

An official ceremonial book — a format where typography and materials matter just as much as in the rest of a government identity: restraint, quality of execution, and a fitting presence in the hands of officials.

Design of a greeting card from the President of the Republic of Tatarstan for the Victory Day anniversary. The idea drew on the mood of a soldier's homecoming — imagery provided by the National Museum of the Republic of Tatarstan.

Two projects in one: website design for a foundation that supports entrepreneurs in the reunified territories, and a visual identity with staging for the Tavrichesky Investment and Economic Forum (TIEF). The web design brief was to combine an official state tone (coat of arms, strict navigation) with the business clarity of an investment platform: service sections, areas of work, forum figures, and contacts all had to be one or two clicks away, without excess decorative layers.

Slogan and branded plate for Tatarstan's exhibition stand — a short, welcoming "Everything for you!" instead of long descriptions: the mark works both on a banner with a view of the Kremlin and on the smallest merchandise detail — on the chest of a polo shirt of any size.

Wayfinding typography for the office of the Ministry of Culture of the Republic of Tatarstan — large vector letters right on the wall work at once as signage, spatial zoning, and part of the interior, and the ministry's logo became part of this system rather than a separate mark at the entrance.

Presentation created at A1 (Kazan). Lead: Olga Dubova. Art director and designer: Evgenii Maksutov. Project manager: Sergey Abdullin.

A mark for Posyolok Tyumensky. Coordinates: 44°11′00″ N, 38°58′30″ E.