Namingand Slogans

Pretends to run a business but is buried in debts, loans, and a mortgage. Friends with the eternal debtor Fofan and loves Biser — he's promised her a wedding and a trip to Egypt.

Owes everyone money forever, but won't abandon a friend in trouble. In love with Luch, who likes successful men — though in truth Luch has a soft spot for him too.

Luch's best friend, obsessed with clothes, fashion, style, and jewelry — often borrows money from Luch herself. Dating Gradus, but won't marry him until he sorts out his debts.

A live wire, a gymnast, and a beauty queen. Kind, trusting, and free with her money — she lends easily, especially to Biser.

Topa's husband and Gradus's father. A top-grade plumber who works hard and bails out his son and colleagues like a real father.

Gradus's mother and Shchavel's wife. Works at Magazin 24, knows the whole neighborhood and all its debtors. Won't lend a kopeck to her husband or son.

Leyla's husband and Luch's father. Owns a restaurant and a hotel chain. Rich, tight-fisted, and knows how to count money, but lends to his daughter — and to the employees and partners of his companies — like a real father.

Zyuyd's wife and Luch's mother. Owns a chain of beauty salons — works a lot, but also rests a lot. Tight-fisted, yet gives Luch money with no strings attached (keeping careful track of it all) and often bails out her old school friend Topa.