MONIN® brand design support
MONIN® is a world-renowned French brand of syrups, liqueurs and fruit purées for hotels, restaurants and bars: a family business that has been making its products since 1912. We provide ongoing design support for the brand in Russia — from social media visuals and marketplace cards to catalogs, retouching and POS materials.
01 / scope
Not a one-off order, but ongoing brand design support
02 / types of work
One steady stream of tasks — from social media and e-commerce to print and events
Design support for MONIN® is a regular, varied stream of tasks: the brand ships content, products and events every day, and each one needs its own format. We keep a consistent style across 28 categories at once — from marketplace cards and social media visuals to catalogs, retouching, POS materials and print for exhibitions.
- 1Van branding
- 46Label adaptation and editing
- 95Social media post visuals
- 31Drink menu design for partners and events
- 2Telegram sticker pack
- 8Counter/stand design for exhibitions and events
- 1Annual calendar design
- 26Web banner design
- 14Retouching product photos for new flavors
- 17Catalog design
- 4Invitation design for events and exhibitions
- 6Table tent design
- 5Price list design
- 7Branded merchandise design
- 50Masterclass poster design
- 15Documentation design
- 11Email newsletter design
- 62Product card design for Ozon and Wildberries
- 40Promo banner design
- 1Notebook design
- 2Winder display design
- 15Roll-up banner design
- 2Certificate design
- 2Packaging design
- 9Flyer and booklet design
- 4Video editing
- 70Other web materials: site banners, landing pages
- 1T-shirt design
03 / work examples
Examples of finished materials across different categories
From merch and masterclass staging to price lists, recipe cards and product photography — a selection of real materials made as part of the brand's design support.
04 / catalog retouching
Every cocktail in the catalog gets its own dedicated product retouch
Photos of finished drinks for catalogs and product cards aren't pulled from a generic photo bank — each recipe gets its own retouch: cleaning the glass and ice, balancing the syrup color, removing glare, and adding the result to a shared photo library for further use in social media, on the website and in printed materials.
05 / cocktail journal
A MONIN & Notails cocktail journal with signature recipes
A joint project with the alcohol brand Notails — a journal of signature cocktails built on MONIN syrups and Notails drinks: a cover and recipe spreads with ingredients, volume and preparation technique for each cocktail.
06 / apps
The MONIN Cocktails recipe catalog — a separate mobile case study
As part of the design support, we also designed a mobile app with a catalog of 799 recipes and 91 MONIN syrups and purées — the full app case study, with onboarding, search and a recipe card, is covered separately.
07 / social media rules
Guidelines for running the brand's social media pages
A separate 24-slide document for the SMM team: promotion goals and objectives, the weekly content plan concept, text and formatting rules, and photo content recommendations.
Promotion goals
Promotion objectives
- Creating and publishing quality content that showcases the products
- Running promotions and contests to engage the audience
- Using influencer marketing to build trust in the brand
- Monitoring and analyzing promotion results to refine strategy
- Engagement through interactive posts: polls, quizzes
- Reputation management and responding to reviews online
Weekly content plan concept
Posting rules
08 / website SEO
The official MONIN website — on the first lines of search
Besides the design, I did the SEO of the official site moninsyrup.ru: an audit, a 64-task brief, new metadata, headings and Schema.org markup. According to the check on 25 September 2026, the site stands on the first lines for brand, B2B and recipe queries.
Let's talk
Need the same level of brand support?
22 months of continuous work with MONIN® isn't a one-off project — it's a steady stream of tasks without losing quality or style. Tell me about your task — I'll reply within a day.
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