Rus Food Bank brand design support
Rus Food Bank is the largest foundation of its kind in Russia, the country's first food-sharing organization. People and manufacturers donate food and goods to the fund, which passes them on for free to those who need them most. I have provided ongoing design support for the foundation — website, brand book, annual reports — since 2020.
+80% in donations through the website since 2022 — from ₽3.5M to ₽6.3M in 2025; the peak was ₽9.5M in 2024.
01 / website design
Not a foundation promo page, but a single digital entry point to the entire aid system
A large information site for the foundation that brings together people, businesses, volunteers and regional food banks. I was responsible for the architecture, user flows and UX/UI design — from the landing screen to donations, aid requests and the events calendar. Over four years, from 2022 to 2025, the site has raised about ₽23.5M in donations.
02 / brand book
The foundation's brand book: logo, colors, patterns, merch and print
A full-fledged identity system for the foundation: the logo and its variations, brand colors and patterns, templates for social media and presentations, roll-ups and stands for events, volunteer uniforms and merch — t-shirts, hoodies, bags and packaging.
03 / annual reports
Design and layout of the foundation's annual reports
Every year I design the foundation's annual report: infographics on collected and distributed food, stories of beneficiaries, financial transparency and program structure — all in the brand's visual style.
Let's talk
Need design that helps you raise more?
Five years of ongoing design support for the foundation — website, brand book, reports — and donations through the site up 1.8× since 2022. Tell me about your task — I'll reply within a day.
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