Catalog and publication layout: what to pay attention to

Grid and structure

I start with a grid and a page system: how products, headings, captions and tables repeat. One well-thought system saves time on every following edition.

Typography

I choose fonts and styles for readability in print and on screen: sizes, spacing, hierarchy. Typography is what makes a publication pleasant to read.

Print preparation

I check bleeds, colour profiles, image resolution and imposition. I deliver files that the printer accepts without rework.

Timing and price

Layout takes 2 to 6 weeks depending on the number of pages and revisions. The price is by agreement and depends on the volume of materials.