Start with an audit
First I check the technical basics: indexing, H1 headings, Title and description, duplicates, broken links, speed. The result is a technical brief with priorities, not an abstract report.
Metadata and structure
For each page I write clear Title and description tags and build a logical heading hierarchy and internal links. These are the fastest and cheapest fixes with a visible effect.
Schema.org markup
Structured data helps search engines understand what organisation, product or article they are looking at and makes the snippet stand out. I implemented it on all key pages of moninsyrup.ru and my own site.
Timing, price, expectations
The audit and brief take 1–2 weeks, implementation 2–4 weeks, and results in search usually show after 2–4 months. The price starts at $625. Positions cannot be guaranteed, but I record them before and after.