Oreski® — nuts with character
Oreski is a nut brand concept: naming, logo, packaging for cashews, pistachios and walnuts, advertising layouts and merchandise.
Project cover
Packaging, flying nuts and torn textures are the main elements of the advertising layouts.
Product range
Cashews, pistachios and walnuts, each with its own packaging colour.
Idea and tagline
The tagline “Nuts with character” is paired with large lettering and contrasting colours.
Colour and typography
The palette, two typographic levels and layout guidelines.
Pictograms
A separate pictogram for each type of nut.
Advertising elements
Flying nuts, torn paper, textures and flashes of light appear across the advertising formats.
Social media
Post templates with product images and large lettering.
Stories
Vertical layouts for stories.
Retail posters
Poster designs featuring the packaging and brand lettering.
Store design
A proposal for store posters and signage.
Point-of-sale materials
Shelf talker, wobbler, price tag and shelf stopper layouts.
Endcap display
A proposed product display at the end of a retail shelf.
Delivery truck
A vehicle wrap layout featuring the packaging.
Outdoor advertising
Layout options for outdoor advertising.
Full product range
Three types of nuts in one composition.
Storyboard
Key frames for an advertising video.
Packaging construction
An exploded view of the packaging.
Merchandise
T-shirt, hoodie and accessory mockups with the brand graphics.
Billboard
A billboard layout.
Materials overview
Packaging, advertising, retail displays and merchandise on one screen.
